Square, meet you there.
SQUARE UPMARKET CAMPAIGN
The “Meet you there” campaign was Square’s first upmarket unified audience campaign, bringing food and beverage, retail, beauty, and professional services together under one storytelling thread. We set out to prove that Square is the go-to platform for any business that is expanding locations, growing their team, or taking the next leap in their operations.
By launching seasonal flights that layered high-impact print, precision-targeted paid media, and seller-first storytelling, we met business owners exactly where they spend their time. We shifted the conversation from the size of the business to the size of the dream, and that made all the difference.
SQUARE TEAM: Aubrey Emlyn (AD), Mike Grover (ACD), Emanuel Ilagan (ACD), Aubre Pierce-Lackey (PM), Carson Rounds (Copy), Shayna Wacker (Producer), Jess Williams (Creative Director), Mio Yoshigawa (Design)
CREDITS: Ashley Armitage (Photographer), Bone&Gold (Production)
