Square partnered with celebrity, singer, and entrepreneur Kelis for a limited series celebrating the grit behind the restaurant industry. By visiting iconic NYC spots like Miss Lily’s, Harlem Hops, and Van Leeuwen, Kelis explores the risks, instincts, and hard work required to turn a vision into a neighborhood staple.

We served up these stories as a full-scale digital feast. By mixing snackable social clips, precision-targeted ads, and deep-dive gated content, we crafted a full-menu marketing experience that kept the conversation going across every channel. Through her lens, we captured the 'good stuff'—the passion and resilience that fuels every great business owner.