Springer came to us with a 35-year legacy of industrial design and a simple, modern vision: to make pet gear that actually looks good in your life. We approached the brand with fresh eyes, translating that technical history into a vibrant, modern lifestyle identity. We leaned into an energetic palette, spirited storytelling, and a design-first approach to packaging and digital experience.

We moved away from the serious, clinical aesthetic typical of legacy pet brands, replacing it with something more playful, intentional, and game-for-anything.