The Dough Project

BRANDING, LAUNCHED TO MARKET

At Communal Creative, we’ve always been drawn to brands with a real story to tell. The Dough Project was exactly that—a local, educator-led concept that needed a visual identity as purposeful as its mission.

We partnered with the founder to take their plant-based, classroom-made dough and scale it into a national brand. We translated the 'magic of making' into a cohesive brand system—directing the strategy, identity, and a bold, color-blocked packaging design. The result is a brand that celebrates the raw creativity of childhood while maintaining a high-design aesthetic that stands out in a crowded retail landscape.

Dieline Award - First Place, Baby & Kids Category (2021)

COMMUNAL CREATIVE TEAM: Claire Pedersen (Design Lead), Yejee Pae (Designer), Amary Wiggin (Strategy & Voice), Jess Williams (Creative Director)
CREDITS: Alistair Matthews (Photographer)

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