Kate McLeod
BRANDING, PACKAGING
Kate McLeod’s flagship product, the Body Stone, was developed using the founder’s background as a pastry chef, treating cocoa butter with the same tempering techniques used for ganache. We partnered with the founding team for the brand refresh and packaging evolution toward an experience that feels grounded and intentional.
We anchored the visual system in the product's singular, sculptural form, focusing on a sustainable packaging system led by signature bamboo canisters. The visual identity is rich and sensual as is the ritual of self-care.
COMMUNAL CREATIVE TEAM: Yejee Pae (Designer), Claire Pedersen (Design Lead), Jess Williams (Creative Director)
CREDITS: Kate McLeod (Photography)