In the early days of Birchbox, we were defining what "discovery" looked like in real-time. By pioneering the subscription beauty model, we created a seamless experience that bridged the gap between a digital shopping experience and in-person unboxing.

From designing limited-edition collaborations to launching pop-up shops and developing our own in-house product lines, we focused on creating "delight" at every single touchpoint. We grew the brand from a monthly delivery into a full-scale retail and e-commerce ecosystem that led the beauty discovery market.