Springer
Innovative products for on-the-go pet owners who bring their dogs along for every adventure.
LAUNCHED TO MARKET, COMMUNAL CREATIVE
For the dog who’s always game.
Springer creates unique and beautiful pet products for life on the go. By uniting smart functionality with eye-catching design, Springer is appealing to the savvy millennial & Gen Z consumer who sees their pet as something more than family: a companion in all parts of life.
Springer is a startup built on the legacy of a family business and backed by 35+ years of innovation in product design. Working closely with the Springer team, the brand captures the vivacious spirit of adventure-loving dogs. With an energetic palette, playful prose, and spirited characters, the brand brings the essence of adventuring with your pet to life.
Details
Art Direction
Brand Strategy
Brand Voice
Brand Identity
Content Creation
Packaging System
Site Design
Team
Jess Williams - Creative Director
Mary Rabun - Brand Lead, Art Director
Amary Wiggin - Director, Strategy & Voice
Yejee Pae - Designer
Partners
Ashlee Huff - Photography
