Kate McLeod

An innovation in self care—all natural body stones that moisturize while engaging the senses.

REBRAND & PACKAGING, COMMUNAL CREATIVE

Head to toe care.

A new moisturizing experience from Kate McLeod. Developed by the former pastry chef, these solid body stones melt on contact and are designed to ground you in your self care practice. The brand identity was refreshed to further embody the rich experience of using the stones. The packaging system was built around the sustainable bamboo containers, highlighting the product line and natural ingredients.

KATEMCLEOD.COM

Details

Brand Identity

Packaging System

Team

Jess Williams - Creative Director

Claire Pedersen - Brand Lead, Senior Designer

Yejee Pae - Designer

Partners

Kate McLeod - Photography