Coterie
Well-curated party goods so you can focus on what matters—spending more time on your guest list than on your napkin choices, because after all, the people are what make the party.
LAUNCHED TO MARKET, COMMUNAL CREATIVE
More good times.
Coterie offers elevated, design-forward party supplies for almost any occasion. More sophisticated than Party City and more accessible than rented tableware, Coterie centers on the idea that parties are about the act of coming together.
Working closely with the Coterie team from inception through launch and beyond, the brand identity captures the joy of throwing a party (sans stress). Coterie’s brand approach spotlights the people, not perfection, and inspired the visuals with bright party scenes and lots of laughter.
Details
Art Direction
Brand Strategy
Brand Name
Brand Voice
Brand Identity
Content Creation
Packaging System
Site Design
Team
Jess Williams - Creative Director
Mary Rabun - Brand Lead, Art Director
Amary Wiggin - Director, Strategy & Voice
Claire Pedersen - Senior Designer
Partners
Lauren Volo – Photography
Gregory Reid – Photography
Mariana Velasquez - Stylist
